Turn Chaos Into
Clarity, One Log at a Time
We're a team of observability engineers, SRE veterans, and data storytellers dedicated to fixing the tools that break your nights.
Born from the 3 AM Panic
In 2019, our founders were working at a mid-sized fintech startup where "everything is fine" was the most dangerous phrase in the on-call rotation.
They watched engineers waste weeks on debugging spaghetti logs while customers churned. It wasn't a lack of skill—it was a lack of structure. Determined to change the industry's default setting, they left to build LogFlow.
Today, we help other teams avoid the same mistakes, bringing order to the digital noise that keeps everyone up.
Mission & Values
How we operate, how we build, and how we treat each other.
Radical Transparency
We don't hide behind "vendor black boxes." Every alert, metric, and log line is documented, version-controlled, and explainable.
Playful Rigor
We take your infrastructure seriously, but we don't take ourselves too seriously. Debugging is a puzzle, and we enjoy solving it.
Obsessive Clarity
If a dashboard isn't self-documenting, it's broken. We strive for absolute clarity in code, communication, and customer relationships.
Meet the people who wake up for incidents
Alex V.
Co-Founder & SRE Lead
Former SRE at a Series B logistics platform. Obsessed with distributed tracing and sleeping 8 hours a night.
Fun fact: He built a Python script to automate his coffee order in college.
Sarah Jenkins
Co-Founder & Head of Data
Data scientist turned observability architect. Speaks fluent SQL and can spot a bad metric design from a mile away.
Fun fact: She once analyzed 50,000 rows of data to decide where to go for lunch.
David Chen
Lead Pipeline Engineer
Kubernetes wizard with a background in DevOps. He makes log shipping look like poetry.
Fun fact: His favorite tool is Vector, and he will argue about config validation for hours.
Priya Patel
Senior Consultant
Cloud architect specializing in AWS and Azure. She helps companies navigate the complex world of managed services.
Fun fact: She is a competitive powerlifter and loves hiking.
Our Journey
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19
Founded
Founded in San Francisco with a simple mission: fix observability.
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20+
Clients
Helped 20+ mid-sized companies streamline their logs within the first year.
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1
Global Expansion
Opened a London office and expanded to a fully remote-first workforce.
We're hiring for the long haul.
Looking for SREs, Data Engineers, and Consultants who hate ambiguity as much as we do. Check out our open roles.
Featured In
Remote-first, deeply connected
We don't believe in ping-pong tables to replace culture. We believe in async communication, thoughtful documentation, and the freedom to work from anywhere.
We meet quarterly for offsites in vibrant cities like Lisbon, Tokyo, and Austin. It's a chance to unplug, share war stories, and realize that the people you stare at on Zoom are just as cool in person.